I’m back!
I can’t believe it, is happening again.
And finally, almost 1 year and a half after, I’m back to Expos as a Public Relationist.
Obviously, it was so exciting and fun and I would love to talk -write- about how I felt working on events again but, rater I would write about how events are in the new normal way.
I’ll write focusing on 3 big things that happen at Expo, information, relations, and marketing.
Information
Is impossible to think about events without thinking about relations and networking but, in the new normality how does this could flow and work?
Visitors and exhibitors now are more prepared for the delivery of digital information and, this is a huge advance in order to store it.
As a PR store information used to be a big issue, I used to take notes but if I can keep it on my cellphone is better.
Relations
Since keeping information is easier than ever through QR codes develop a new instant connection with potential clients goes at a very high speed that I never see before.
From QR get all contact details is so fast and easy, even social media, and websites information so, scan all details and decide to have a quick meeting at the moment is something that can help very well to develop relations.
If I had to define the new Expo’s way in a phrase it will be — at one scan of distance-
Marketing
Any Expo event is a huge spot due to the high exposition that the brand can get in B2B negotiations also, is a great place to let the industry know that your brand is coming.
The best place to launch a brand definitely is an Expo.
